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TWO DAYS OF MACRO THINKING FROM B2B’S BRIGHTEST MINDS ACROSS THE GLOBE

Through crisis and challenges, B2B marketers have responded with resilience and resolve. Through unforeseeable twists and turns, B2B marketers showcased insight and agility. When their organizations needed them most, B2B marketers have responded, are responding and will respond with innovation and inspiration.
This is the reason for and guiding spirit behind the Drum’s first annual B2B WorldFest, developed in partnership with Stein IAS. WorldFest celebrates the best thinkers and doers. Explores the convergence of creativity and technology, of strategy and culture. Investigates the transformations that will shape the future.
If B2B is your world, WorldFest is your event.

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in partnership with

Featured
Speakers

Judy Toland

vice president & head of scaled solutions, Facebook

Tony Schwartz

CEO & founder, author “The Way We Work Isn’t Working”, The Energy Project

Ravleen Beeston

managing director, UK sales, Microsoft Advertising

Victoria Morrissey

global marketing & brand director, Caterpillar

Alicia Tillman

global chief marketing officer, SAP

Debbie Vavangas

global lead, IBM Garage and IBM VP, IBM

Jillian Ryan

emarketer principal analyst, Insider Intelligence

Sam Poulter

head of corporate branding, AP Moller - Maersk
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Speakers

TWO DAYS OF MACRO THINKING FROM B2B’S BRIGHTEST MINDS ACROSS THE GLOBE

On Demand

Creativity in the age of agility: OMB creative smackdown

In partnership with Stein IAS

Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!

Created by Nick Entwistle at... read more

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Featuring

Nick Entwistle

creative director & founder, One Minute Briefs

Featuring

Reuben Webb

chief creative officer, Stein IAS
On Demand

Creativity in the age of agility: That was fast…but is it any good?

In partnership with Stein IAS

For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra y Gómez de León, the multi-award-winning global head of creative... read more

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Featuring

Nick Entwistle

creative director & founder, One Minute Briefs

Featuring

Reuben Webb

chief creative officer, Stein IAS

Featuring

Lynn Lester

managing director of events, The Drum

Featuring

Isabel Sierra y Gómez de León

global head of creative, Bloomberg

Featuring

Trevor Johnson

head of marketing, global business solutions for Europe, TikTok
On Demand

Daily recap

In partnership with Stein IAS

Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more

Watch

Featuring

Lynn Lester

managing director of events, The Drum

Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Dave Silke

chief marketing officer, Mitel
On Demand

Is the martech arms race over or has it only just begun?

In partnership with Stein IAS

Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in... read more

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Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Jillian Ryan

emarketer principal analyst, Insider Intelligence

Featuring

Jon Miller

chief product officer, Demandbase

Featuring

Scott Brinker

vice president, Platform Ecosystem, Hubspot
On Demand

Daily recap

In partnership with Stein IAS

Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more

Watch

Featuring

Lynn Lester

managing director of events, The Drum

Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Victoria Morrissey

global marketing & brand director, Caterpillar

Featuring

Jill Kouri

chief marketing officer, Americas, JLL
On Demand

Reclaiming and reinventing our humanity

In partnership with Stein IAS

In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more

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Featuring

Victoria Morrissey

global marketing & brand director, Caterpillar
On Demand

Covid & culture: The way we’ll work

In partnership with Stein IAS

What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more

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Featuring

Jill Kouri

chief marketing officer, Americas, JLL

Featuring

Rebecca Stewart

trends editor, The Drum

Featuring

Karyn Scott

chief marketing officer, Kloudspot

Featuring

Judy Toland

vice president & head of scaled solutions, Facebook
On Demand

The new growth agenda

In partnership with Stein IAS

As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more

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Featuring

Rebecca Stewart

trends editor, The Drum

Featuring

Ravleen Beeston

managing director, UK sales, Microsoft Advertising

Featuring

Toni Clayton-Hine

chief marketing officer, EY Americas

Featuring

Dave Silke

chief marketing officer, Mitel
On Demand

Fuel better: Energizing yourself and your organization

In partnership with Stein IAS

Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more

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Featuring

Tony Schwartz

CEO & founder, author “The Way We Work Isn’t Working”, The Energy Project

Featuring

Diane Young

chief executive officer & co-founder, The Drum
On Demand

The great acceleration: B2B’s transformation point

In partnership with Stein IAS

The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing... read more

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Featuring

Debbie Vavangas

global lead, IBM Garage and IBM VP, IBM

Featuring

James Cannings

co-founder, MMT Digital

Featuring

Marc Keating

chief innovation officer, Stein IAS

Featuring

Kenneth Hein

US editor, The Drum
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Sideshow Game

Pop clichés

Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.

Play the game Learn more about 101 Clichés
Game
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Creativity / Culture / TRANSFORMATION / STRATEGY

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