accessiBe Success Story: WebsLaw

Together with IT Central Station, we ask Molly Larson, Senior Customer Success Manager at WebsLaw, to share her experience with accessiBe. See how we help them make their clients’ websites accessible and compliant.

What is our primary use case?

We're using accessiBe for our business website, and we also design, develop and manage websites for attorneys across the U.S. We've been implementing this solution on our clients' websites as well. We're a pretty small company, with about 10 clients using accessiBe. However, sometimes our clients have been unresponsive on the matter of accessibility. But hopefully, all our clients will have accessiBe on their websites by the end of this year or early 2022.

How has it helped my organization?

It's a service that's just there, and I don't think our customers pay attention to it too much. But they know that they're at least safe from any potential ADA lawsuits because their websites are ADA compliant. It's way too soon to say what kind of benefits they're getting from it.

Obviously, search engines like Google crawl websites daily, and it certainly doesn't hurt that the websites show up as ADA compliant. We focus on search engine optimization, and we're not saying like, "Oh, if you're ADA compliant, that's going to help your performance results on the internet." But it certainly won't hurt. And in terms of bounce rate and other metrics, it's a little too soon to tell. I don't have those metrics exactly, and I'm not sure how we would know if someone living with a disability was on our website. I'd have to talk with our performance person about that one.

What is most valuable?

It's super easy to add new clients. I log into my platform, type in a couple of pieces of information, and then add the one line of JavaScript code and HTML code to their website so that tool is live. All in all, it's just a really quick and easy solution to use. The solution is visible to anyone who visits the website. It's just an icon you see at the bottom corner. If a person needs accessibility tools, then their system can like talk to the accessiBe system, and they can use the website. Whether they're hearing impaired or visually impaired, or other things like that, they're able to adjust the website on their end based on their own needs.

We implemented this because of more and more lawsuits against people for failing to comply with ADA, so this is like insurance. But it's a bonus that people with disabilities can use their websites with no issue. Everything is all baked in. Once it's on the website, accessiBe ensures that it is compliant. You get an accessibility statement so that if someone ever did try to raise concern against you, you can show them proof that it indeed is compliant. I'm not exactly sure about the ins and outs of the technology and how it exactly works for persons with disabilities. For instance, I don't know if they need technology on their end as well for it. Someone who is visually impaired or something has their computer set up differently than someone who isn't. And so I believe the tools built into their computer work with accessiBe, but if they don't have that, I'm not exactly sure how it works, to be honest.

For how long have I used the solution?

We've been using accessiBe since about April or May of 2021.

What do I think about the stability of the solution?

I haven't had any issues with stability yet. I periodically check the website to make sure it's still there, and I've never had a problem with it disappearing all of a sudden or being glitchy or whatever. It's been pretty stable.

Which solution did I use previously and why did I switch?

The team at accessiBe put all their time and resources into creating a solution that does precisely what we need. For us, that would not be a great use of our time because that's not really what we focus on. When we were researching this, they were one of the only companies with a tool that does everything for you. Maybe there are a couple of others floating around out there, but I feel like they've got the market cornered. A couple of our clients asked about this ADA compliance because they'd been hearing stories about these lawsuits coming up. There were a couple of clients that reached out about it, which prompted us to look into this, so we could offer it to our clients before it became an issue.

How was the initial setup?

We have web developers, so I send them the one line of code provided by accessiBe, and they add it where it's needed on the website, then it's good to go. They can add the code in like five minutes. If this were something we needed to do ourselves manually, that would've been a complete nightmare. So accessiBe is an all-in-one solution that is super easy to add and doesn't cause any inconvenience or extra work on our end.

Deploying accessiBe was pretty instantaneous. The most challenging part for us was getting our clients on board because they had to pay us a fee to add it. And so far, we've got about a third of our clients on it. And clients can be a little unresponsive with things they don't think are that big of a deal. So we're still kind of working on getting it across to everyone. But the deployment itself is such a quick turnaround as long as the clients say, "Yes, I'm okay with it." By the next day, they're ADA compliant. And once the one line of code is added, I think it takes just a couple of days to go through the site and make sure everything is ADA compliant. But there's no maintenance. So you set it and forget it, to be honest with you, which is excellent.

What's my experience with pricing, setup cost, and licensing?

The pricing is competitive, and they offer these agency deals for a marketing agency like us that has a lot of clients. You can buy these ADA licenses in bulk and get even better pricing on them. Overall, the pricing is fair, and I don't feel like it's a considerable price to swallow for any of our clients. I think we're charging about $500 a year.

What other advice do I have?

So far, I would rate accessiBe 10 out of 10.

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