Agency: AMV BBDO
Client: Guinness
Date: Nov 2022
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Set in a bustling Nigerian football viewing center (an extension of stadiums in many African cities), ‘Brothers’ tells the story of two siblings bound by their love of the beautiful game.

Miracle and his brother Abidemi use their infectious passion to bring the community together and watch various matches socially. For Miracle, who is blind, football isn’t just about what we see – it’s how it makes us feel.

The work is the latest addition to the ‘Black Shines Brightest’ campaign from Guinness that launched last year. According to the brand, it has led to 1.5 million new Guinness drinkers across Africa.