Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
Kevin from Home Alone as giant Lego

06 Dec 2022

2 min read
How Lego Group brought the world together to find Kevin McCallister
Men jogging

06 Dec 2022

3 min read
How ASICS increased purchase intent for their running shoes by 79%
Peperami1

06 Dec 2022

3 min read
How Peperami drew a crowd of six million to a salami-themed wedding

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Bumble's 'Cyberflashing' campaign

08 Dec 2022

3 min read
Bumble's cyberflashing campaign helped ensure it was included in the Online Safety Bill
Avast's 2021 George Orwell campaign

08 Dec 2022

3 min read
The story behind Avast's idea to use George Orwell's 1984 to educate on cyber surveillance
Scotland v Ukraine World Cup qualifier

08 Dec 2022

3 min read
Inside Duolingo's campaign to help Scottish football fans learn Ukrainian
#LetHerGrow Dove campaign

08 Dec 2022

3 min read
Why Dove campaigned to end forced haircuts in Thailand
ASICS 'Mind Race' campaign by Golin

08 Dec 2022

3 min read
How Asics proved the link between physical and mental health
Trygg-Hansa 'Marked for Life' campaign

08 Dec 2022

3 min read
85% of Swedish parents know more about CPR after insurance brand Trygg-Hansa's campaign

Content Case Studies

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Twitch and DoorDash live streaming experience

09 Dec 2022

3 min read
Why Twitch and DoorDash partnered to create a game experience like no other
Manulife's Routes for Heart Campaign Ad

09 Dec 2022

3 min read
How Manulife tapped the trend of people creating images with their fitness routes
Adidas Training Series Campaign

09 Dec 2022

3 min read
How Adidas encouraged people to maintain their fitness in lockdown
fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Vodafone AMP'D vision of the future campaign

09 Dec 2022

3 min read
Why Vodafone created an interactive event to boost employee engagement
Highlife

09 Dec 2022

4 min read
How DrumOMG created a positive representation of Black Britain with Google Pixel 6
Wells Fargo Bank Bloomberg Media Studios and Colonial Williamsburg Quest for Better campaign

09 Dec 2022

3 min read
Wells Fargo Bank and Bloomberg Media Studios embark on a Quest for Better
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle

Out of Home Case Studies

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'When an abuser controls your finances, they control you' HSBC campaign

06 Dec 2022

3 min read
Why HSBC used puppetry in financial abuse billboards
Paramount+ joins forces with London's West End for a Hollywood event takeover

06 Dec 2022

2 min read
Inside Paramount’s ‘Mountain of Entertainment’ launch
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Happy Halloween

06 Dec 2022

3 min read
How Fanta put the 'BOOH' in OOH last Halloween with innovative projection mapping
Kiwi

06 Dec 2022

2 min read
How trolling Ireland with billboards refreshed an NZ bookmaker
Subway

06 Dec 2022

3 min read
Inside Subway's TigerPig dance-off
Big Issue

06 Dec 2022

2 min read
How beacons kept Big Issue vendors visible
DOOH for Ocean Outdoor and Papyrus of a young woman smiling

06 Dec 2022

3 min read
The story behind Papyrus UK's hard-hitting ‘living’ poster

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
location data graphics

06 Dec 2022

4 min read
How Parex used geolocation and device data to drive DOOH performance
Westgold butter ads

06 Dec 2022

4 min read
How Westgold Milk Products buttered up the Japanese market the Kiwi way
location data

06 Dec 2022

5 min read
How KiwiBank curbed application rejections with an innovative location data solution
Crocs China ad

06 Dec 2022

5 min read
How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror

B2B Case Studies

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Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
spotify

05 Dec 2022

4 min read
How Spotify used the power of music to persuade CMOs to spend with it
The flexibility of the creation tool lay at the heart of the campaign

05 Dec 2022

2 min read
How Dentsu One and Yahoo took B2B into the metaverse
The Mower rebrand proves that it pays to focus on shared humanity, even (or especially) in B2B

05 Dec 2022

3 min read
How Mower rebranded around a strategy of ‘making fierce friends’
data image generic

05 Dec 2022

3 min read
LSEG were asked to deliver more with less – here’s how data helped them do it
Juniper Networks used humour to catch up with and surpass their larger network competitors

05 Dec 2022

3 min read
How Stein IAS and Wongdoody supercharged Juniper ’brand campaign
The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read
The story behind the RNIB's push to get supermarkets to think differently about packaging
A still from Enter Net Zero

05 Dec 2022

3 min read
How Deloitte used immersive theater to motivate staff to tackle climate change

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Martha

07 Dec 2022

3 min read
Why beauty brand Clé de Peau Beauté made its TikTok debut with Martha Stewart
Coca-Cola

07 Dec 2022

3 min read
How Coca-Cola brought 'Real Magic' to a real issue
Aldi01

07 Dec 2022

2 min read
Can you still get social meida buzzing without spend? Aldi managed it
Crocs

07 Dec 2022

3 min read
Hey Honey doubled the online Crocs community in one month: here’s how they did it
Pizza

07 Dec 2022

2 min read
Why Apache Pizza invested some of its dough into Snapchat
adidas

07 Dec 2022

3 min read
How Adidas used Twitter to hype-up football boots

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Neat Streets

08 Dec 2022

3 min read
Why Hubbub, Ellipsis Earth and McDonald’s came together to tackle British cities’ litt...
Breaking Censorship

08 Dec 2022

4 min read
The story behind Breaking Censorship's mission to bring Ukraine news to Russians
Hope For Ukraine

08 Dec 2022

4 min read
How Project Hope rallied the Twitch community to raise money for Ukraine
Rising Voices

08 Dec 2022

5 min read
How Indeed created 1000 new jobs in Hollywood for underrepresented filmmakers
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
Goop

08 Dec 2022

3 min read
How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants
A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

3 min read
The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
Yellowstone National Park's Inheritance Pass

05 Dec 2022

3 min read
How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
Slices of orange

05 Dec 2022

3 min read
How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing
A 360-degree aerial shot of a city

05 Dec 2022

3 min read
Canvas8’s new membership platform delivered a 62.5% increase in revenue

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
title card

07 Dec 2022

2 min read
How NYU Langone Health and Deloitte Digital nixed New York’s Covid fears
Image

07 Dec 2022

3 min read
Here's how Evensix won Best Tech Platform at the Drum Awards for Digital Industries
eye

07 Dec 2022

3 min read
How Amplified Intelligence changed an industry with machine learning
parking lot

07 Dec 2022

2 min read
How Delve helped Economy Car Rentals save €1m each quarter during the pandemic

Case Studies

Pr winners 2022

15 Dec 2022

8 min read
Every winner from The Drum Awards for PR 2022
Twitch and Maybelline Case Study

09 Dec 2022

3 min read
How Twitch and Maybelline combined two industries into an interactive, highly successful c...
Swoop Airlines beach ad

09 Dec 2022

3 min read
How Canadian airline Swoop used the beach to make a name for itself
https://www.thedrum.com/awards/marketing

09 Dec 2022

3 min read
The story behind Frida's campaign to champion real conversations about motherhood
Indeed equal pay video

09 Dec 2022

3 min read
How Indeed reached millions with its video on unequal pay
Addleshaw Goddard campaign combining law and poetry

09 Dec 2022

3 min read
How Addleshaw Goddard increased brand awareness by combining poetry and law
Zulu Alpha Kilo/Harry Rosen golf attire campaign

09 Dec 2022

3 min read
How fashion retailer Harry Rosen established the brand among golfers
Twitch and DoorDash live streaming experience

09 Dec 2022

3 min read
Why Twitch and DoorDash partnered to create a game experience like no other