Client: BBC
Date: Oct 2022
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British soap-lovers might have noticed a change to the BBC’s EastEnders closing credits on October 12. As the camera panned out to the recognizable map of London’s East End that viewers will be familiar with, a more chaotic scene appeared on the screen.

To highlight the challenges the planet’s frozen regions are facing due to a warming climate – and how rising sea levels could one day affect us much closer to home – the footage showed a flooded River Thames with burst banks instead.

The credits then cut to a satellite image of the Arctic and point to the last episode of Sir David Attenborough’s series, underlining the message that the challenge of melting ice in this frozen region could one day affect us all.