BlueConic
BlueConic liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.
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Ethan Halliwell joins BlueConic as CFO
September 20, 2022
BOSTON, September 13, 2022 – Multi-award winning pure-play customer data platform (CDP) BlueConic has appointed Ethan Halliwell as CFO, where he will be responsible for building a world-class finance organization and championing financial and operational excellence at the company. Halliwell will be based in the Boston office.
Prior to BlueConic, Halliwell spent seven years at ServiceChannel, where he worked to build the business from $12m in recurring revenue in 2014 to over $100m in 2021. His career includes time spent at Vixxo, Sallie Mae, and Wells Fargo working to build outstanding teams and fueling growth.
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“Ethan’s considerable experience building teams at software companies of a similar stage and size to BlueConic makes him the perfect fit for CFO,“ said Cory Munchbach, president and COO of BlueConic. “He’s intimately familiar with the space and I’m delighted that he’s joining our team to help fuel our next stage of growth as we continue on our quest to build the best company in marketing technology, period.”
About BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.