Full Time Meals case study ft. Marcus Rashford and Tom Kerridge

Full Time Meals is a socially-focussed campaign that doesn’t preach – instead, it entertains and educates. It is a collaboration between Marcus Rashford, Tom Kerridge and an exclusive brand partner for the campaign, Co-op. The collaboration forms part of Rashford’s Food Poverty Task Force which is fighting to combat child poverty in the UK. More than 4.2m children live in poverty in the UK but only 50% of eligible families were claiming the Government’s Healthy Start Vouchers at the end of last year.

How does it work? Each Sunday morning, Kerridge launches a recipe on Instagram and Facebook (having previewed the ingredients a day or two earlier). And there are follow-up posts from a diverse range of celebrities attempting to cook the meals themselves. “We want families to cook these affordable meals so no child goes to bed hungry,” explains Rashford.

Watch Full Time Meals video case study showing an amazing work brought to you by Meta featuring Marcus Rashford and Tom Kerridge. Play video here