HKTB: HKTB Chinese New Year by Grey Group Hong Kong
- Location:
With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energized city.
The 90 seconder follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade.
Directed by The Sweet Shop’s Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquility of Man Mo temple to a beautiful flower market and onwards to traditional ‘fai chun’ stores, the Chinese New Year story is told through the eyes of adventurous local children.
The International Chinese New Year Night Parade takes place on 16th February 2018 in Tsim Sha Tsui with the film supported by a global Social Media, PR and Outdoor campaign.
Credits
Credit List:
HKTB Marketing Team
Tina Chao – General Manager, Marketing
Hilda Chan – Senior Manager, Brand Marketing
Charmaine Wu – Manager, Brand Marketing
Vienn Chow – Assistant Manager, Brand Marketing
Annie Ng – Senior Executive, Brand Marketing
Grey Group Hong Kong
Sarah Trombetta, Chief Executive Officer
Michael Knox, Chief Creative Officer
Almon Lam, Executive Creative Director
Jason Cornelius, Creative Director
Jackie Wong, Associate Creative Director
Ella Wong, Art Director
John Lo, Head of TV Production
Noc Choi, Senior Strategic Planner
Joanna Go, Business Partner
Bonnie Chan, Senior Account Director
Dorothy Chan, Senior Account Manager
Huma Qureshi, Regional Director, PR & Corporate Communications
The Sweet Shop
Director: Andrew Lang
Executive Producer: Laura Geagea
Producer: Ivy Low
DOP: Rain Li
Line Producers: Areta Mak & Pat Liu
