The absolute best outdoor campaigns from The Drum Awards for OOH
Entries for this year’s awards are now open.
Winners Evolve OOH and Notion
The Drum Awards for Out-of-Home 2022, in association with Alight Media, celebrated the campaigns, people and companies driving innovation, creativity and excellence around the world.
From Paramount+ to Tesco and from the BBC to Coca-Cola, outstanding work for some of the world’s top brands was recognized at this annual awards ceremony.
And if you didn’t get the chance to enter the 2022 awards, the early bird deadline for The Drum Awards for Marketing 2023 is fast approaching. Enter before January 26.
Below, we round up the talented teams and outstanding out-of-home campaigns that won in 2022.
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Grand Prix and Use of Digital Technologies
Agencies: Kinetic, Mediacom, BBH, DOOH.com and The Unmistakables
Client: Tesco
Campaign: Together This Ramadan
Chair, Best Use of Digital, Best Use of Location and Best Use of Context
Agency: Forever Beta
Client: The Big Issue Group
Campaign: I’m Here
Best Interconnected OOH Formats
Agencies: Kinetic, Wavemaker, NCA and Premier
Client: Paramount+
Campaign: How to summit a Mountain of Entertainment
Best Multi-Screen Display
Agency: Pixel and Texel
Client: Marriott International
Campaign: Marriott International: LED Wall Content
Best Mural Hand Painted Display
Agency: Peacock
Client: Clear Channel Airports
Campaign: Reimagining Bel-Air at PHL
@alloyiusmcilwaine #alloyiusmcilwaineart - Check out the #timelapse of the #mural that I did of the new Fresh Prince, Jabari Banks, for the new hit show #belair - at PHL International Airport! Sponsored by Peacock. #belairpeacock #fyp #streetart #portraits #art #fypage #artist #fypシ #artwork #painting #mural #murals #streetartist ♬ original sound - Alloyius McIlwaine
Best use of Copy/Copywriting
Agency: NAB NZ
Client: Chemistry
Campaign: Dusting the cobwebs off a 70-year-old brand.
Brand Fame
Companies: BBC, BBC Creative, Havas Media, Talon Outdoor and Grand Visual
Campaign: How the BBC Challenged Perceptions with Data-Driven OOH
Classic Posters and Banners
Company: Marsh and Parsons
Campaign: Matching People and Property
Cross Channel Campaign
Agencies: Essence, Kinetic, Pixel Artworks, DOOH.com and ITV Creative
Client: ITV
Campaign: Trigger Point – let the countdown begin
Extra Sensory Interactive
Agency: Initiative, OOH Tommy and KGA
Client: Amazon
Campaign: Equals Listening Experience
Experiential/Ambient/Installation
Agency: Wunderman Thompson UK
Client: HSBC UK
Campaign: Safe Spaces
Innovation in OOH and Visual Craft
Agency: Isobar and Dentsu Creative
Client: Coca-Cola Sweden
Campaign: B-OOH! Happy Halloween!
Sustainability
Agencies: Kinetic and The 7 Stars
Client: H&M
Campaign: Maximum impact. Zero waste
Interactive and Most Effective Use of Data
Agency: Bruketa&Zinic&Grey
Client: Croatia Osiguranje
Campaign: AI Anxiety Meter
International Global Campaign
Agencies: Evolve OOH and Notion
Campaign: For Your Life’s Work: Notion’s first international brand campaign
Local Campaign and New Approach
Agency: Rise New York & Partners
Client: Floripa Square
Campaign: Breaking The Fourth Wall: Innovation in 3D OOH
Most Talked About
Companies: Specsavers, The Agency, MG OMD, Talon Outdoor, Grand Visual , Global Street Art and Jack Agency
Campaign: Should’ve Gone to Specsavers
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Multi-channel Strategy
Agency: Known
Client: Grubhub
Campaign: Harnessing ’That Grubhub Feeling’ with Grubhub and Known
National Campaign
Agencies: Rapport, MediaCom, SCA and AKQA
Client: Sky
Campaign: Sky Glass: More than just a TV
Not for Profit
Agency: Media Bounty
Client: Men’s Minds Matter
Campaign: If You Think Something’s Up, Bring It Up
OOH for Good
Agency: Ocean Outdoor
Client: Papyrus UK
Campaign: Papyrus shows the unseen side of suicidal behavior with this living poster
Small Budget
Agency: Dark Horses
Client: Vanarama National League
Campaign: Once Upon a Time in Wrexham
Special Builds
Agency: VCCP
Client: Müller
Campaign: Letting OOH do the talking to remind the nation of iconic Müller Corner
Spectacular
Agency: Red Consultancy
Client: Hendrick’s Gin
Campaign: Reimagining Beacons of the Coastline: The Hendrick’s Neptunia Gin Lighthouses
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Transport
Agency: Transport for London
Client: Pokemon
Campaign: How did TfL get Pikachu on the London Cable Car? They ‘Poké-d’ him on
Use of Augmented Reality
Agencies: DOOH.com, Kinetic, MediaCom Edinburgh, Above and Beyond
Client: Subway
Campaign: Subway Tiger Pig: Using dance to bring people together for a Christmas like no other
Use of Programmatic
Agency: Quotient
Client: Tylenol
Campaign: Tylenol Targets Right Moments Through Programmatic DOOH
The early bird deadline for The Drum Awards for Marketing is January 26. More information on our 2023 program can be found here.