TV Talks podcast: FreeWheel says brands finally understand CTV, so what's next?
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by FreeWheel's Stefanie Briec to talk about the next phase of the Connected TV's education puzzle.
TV Talks podcast
FreeWheel, is a Comcast-owned video buying platform for publishers, advertisers, and media buyers. As director, head of demand sales UK and international at FreeWheel, Stefanie's role is to help agencies and brands leverage FreeWheel's video inventory and promote the benefits of CTV.
In the podcast, she jokes that every year the industry touts 'this is the year of CTV', but now finally advertisers get CTV and its benefits. What's next though she asks? For her, the next stage is explaining to advertisers CTV's unique targeting capabilities and managing expectations on CTV's measurement limitations.
Last week John explored Go Compare's love/hate relationship with its brand mascot Gio Compario, you can listen here.
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