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TV Talks
A dive into the TV ad sector's challenges and innovative solutions.
S2:E8 TV streaming trends in 2022 unwrapped
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
23 Nov, 2022
E8. TV streaming trends in 2022 unwrapped
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
16 Nov, 2022
E7. From GamesMaster to Pimp My Ride, how brands can make good TV
Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.
9 Nov, 2022
E6. Why Love Island is a match made in heaven for sponsors
Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.
2 Nov, 2022
E5. Can attribution prove TV’s effectiveness? Channel 4 thinks so
Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...
12 Oct, 2022
E4. One year later Sky reveals lessons from streaming TV Glass launch
When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.
5 Oct, 2022
E3. Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so
An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.
2 more episodes +
28 Sep, 2022
E2. Roku's director and international ad marketing and insights Laura Chaibi talks measurement
Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online
21 Sep, 2022
E1. Lego Masters shares the building blocks of branded entertainment
Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.
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15 Dec, 2022
E27. What is the future of OOH - and where are the biggest opportunities?
For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?
30 Nov, 2022
E8. World Cup with TalkSport
The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.
24 Nov, 2022
E26. The next phase of AI: what are the opportunities for marketers?
'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powering Google and even smaller tech initiatives. In this episode we'll take stock of where the progress has reached so far, what it's enabled in the world of marketing, and what on the horizon has the power to change the marketer's toolkit even more radically.
23 Nov, 2022
E8. TV streaming trends in 2022 unwrapped
Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
21 Nov, 2022
E7. Christmas trends with Kantar
The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.
17 Nov, 2022
E25. How are marketers balancing privacy and personalization?
We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire. We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems, and what should they be doing better?
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