US Ad of the Day: AT&T says astronauts can never have ‘too much college football’
According to AT&T, there is no such thing as ‘too much college football’ – even if you have a shuttle to launch into orbit.
The obsession is real for college football fans, especially heading into the playoffs, as evidenced by AT&T‘s latest creative.
Advertisement
‘Too much college football is never too much’ is a national campaign. First unveiled in November, it illustrates the myriad measures these fans will go in order to stay connected all season long – and the mobile company‘s 5G connectivity is so strong that it‘s guaranteed to fuel their obsession.
Advertisement
In ‘The launch,‘ the campaign’s latest film, an astronaut (and CFL devotee) delays the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish.
The spot is slated run throughout the college football playoffs.
Credits:
Agencies: BBDO LA, BBDO NY, Critical Mass
Media agency: Hearts & Science
Production company: Anonymous Content
Editorial: Arcade
Post production: Framestore
Color: Company 3
Audio: Lime
Graphics: LVLY
Photography: Camp Productions
Advertisement
Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.