US Ad of the Day: NBA star Blake Griffin attempts writing lunch notes for Daily Harvest
With the Super Bowl right around the corner, NBA player Blake Griffin tries his hand at writing a lunch note in a new Daily Harvest ad.
In an ad for healthy meal delivery service Daily Harvest, NBA all-star Blake Griffin wants consumers to feel the same warm feeling he felt in childhood, when his mother packed him a healthy lunch and a thoughtful note.
In the ad, Griffin sets out to write his own personal note for Daily Harvest customers, as the brand prides itself on creating meals replete with fruits and vegetables.
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Although Griffin has the best intentions, the outcome of his note is somewhat humbling. His note begins: “You may not be a 6’9” professional basketball player with the deltoids of a marble statue – but you do have a convenient, wholesome meal with a sweet potato wild rice hash Harvest bowl – and isn’t that just as tasty?“
To takeaways can be made from the ad: the first of which, is that Daily Harvest’s products boast the same quality as a home-cooked meal. The second is that Griffin would be best suited to stick with his football career instead of writing.
The spot was ideated and developed by Maximum Effort, a digital marketing agency co-founded by Ryan Reynolds and George Dewey.
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Credit:
Agency: Maximum Effort
Talent: Blake Griffin
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