US Ad of the Day: Woodbridge corks wine etiquette in ‘Your way café’
Don’t worry about correctly describing a wine’s taste. Maybe it takes like a PB&J to you, and that’s fine, per new creative from Woodbridge.
Imagine a place where you can enjoy wine without having to fret the traditional rules associated with it. Such is the idea behind ‘Your way café,’ a series of ads from affordable wine brand Woodbridge Wines.
‘Your way café’ dismantles the arbitrary dos and don‘ts of wine drinking, one hilarious customer experience at a time. Take one spot, for example, in which a guest describes a wine as tasting “like a peanut butter and jelly sandwich – minus the peanut butter.”
Advertisement
Others are encouraged to sip wine from a ’World’s Best Grandpa’ mug, enjoy their red wines chilled and have red wine with fish. The ads were produced by New York-based VaynerMedia.
The creative round marks the latest extension of Woodbridge‘s ‘Wine your way’ campaign, which kicked off last year and seeks to make great wines accessible and approachable to everyone.
The campaign launches nationally this week across YouTube and Meta outlets as well as digital out-of-home advertising in key local markets, including LA, Raleigh, Atlanta, Charlotte, Philadelphia, DC, St Louis, Minneapolis, Denver and Tampa.
Credits:
Agency: VaynerMedia
Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.