The 200 most-awarded advertisers of 2021 ranked

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing which agencies and creatives topped the board, we finally reveal which brands lead the pack.Though advertising and marketing agencies like to sell themselves as guardians of the creative spirit, they wouldn’t be producing any work at all if it weren’t for clients, who bring not just willpower and funding, but their own creative voice and nous to the table. The World Creative Rankings, compiled by our researchers after an exhaustive review of the industry’s award schemes, chart the overall performance of advertising clients and brands over the last 12 months.The list gives an insight into which brands rely most on advertising to get their message out – and which are successful in that aim – from international retailers to niche causes.The top advertisers ranking is compiled by analyzing the combined results of 21 of the industry’s biggest global awards shows. This year, that meant our researchers pored over some 2,472 campaigns from 1,657 clients working with 1,220 agencies around the world. You can the full methodology in our World Creative Rankings launch article.The most-awarded advertisers in the worldRank Name 1 Burger King 2 ABInBev 3 Unilever 4 Diesel 5 Essity 6 Royal Australian Mint 7 Mastercard 8 WWF 9 McDonald’s 10 Apple 11 Reporters Without Borders 12 Change the Ref 13 The City of Chicago 14 Samsung 15= Ikea 15= Nike 17 Procter & Gamble 18 The New York Times 19 Spinneys and the Lebanese Breast Cancer Foundation 20 Oreo 21 Burberry 22 KFC 23 Michelob 24 Woojer 25 Reddit 26= Beats by Dr Dre 26= Spotify 28 Google 29 Kraft Heinz 30 Volvo 31 Lacoste 32 Thai Airways 33 Microsoft 34 Heineken 35 Meta 36 Adidas 37 Toyota 38 Propuesta Civica 39 SickKids Foundation 40 Netflix 41= Tourism New Zealand 41= Verizon 41= Warner Music 44 Telenor 45 Canadian Down Syndrome Society 46 Wendy's 47 Popeyes Louisiana Kitchen 48 Meter Group 49 EmpowHer NY 50 Sandy Hook Promise 51 Reckitt Benckiser 52 NRMA Insurance 53 Amazon 54= An-Nahar 54= Coordown USA 56 Sojitz Corporation 57= Volkswagen 57= House of Lapland 59 LifeStyles 60= Mumbai Police India 60= Unicef 62 The Big Issue 63 Childline 64= Renault 64= Coca Cola 66 RIT Foundation 67 Vice Media 68 LGBT Network Russia 69= SporTV 69= Nubian Jak Community Trust 71 Barilla 72 H&M 73 Sony Music 74= Macmillan Cancer Support 74= Vogue Fashion 74= Ezaki Glico 77= Starbucks 77= The UAE Government Media Office 79 Tinder 79 Canadian Centre for Child Protection 81= Curaviva 81= Central Department Store 81= BMW 84= Elkjop 84= MINI 86= Molson Coors 86= Goteborg International Film Festival 88 Insmed USA 89 HomeEquity Bank 90 Hershey’s 91 United4Rescue 92= NBCDI 92= BT 92= Face a l’Inceste 92= Bonds 96= Lego 96= Color of Change 98= Colgate 98= Asociacion Vivir 98= Tienda Cerca 101 New Zealand AIDS Foundation 102= Bega Foods 102= Charite University Hospital 102= Canadian Women's Foundation 105= Tribute 105= Ubisoft 107= Baiada 107= TikTok 107= Znamkamarada 107= Tikkun Olam Makers 111= Folha De Sao Paulo 111= Mondelez 111= Diageo 114 AstraZeneca 115= Pizza Hut 115= Adobe 115= LadBible Group 115= Enfant Bleu 119 Greenpeace 120= Amazon Prime Video 120= Auberge des Migrants 120= Brazilian Red Cross 123= The Female Company 123= Edina Energy 125 We Will Stop Femicide Platform 126= Chevrolet 126= BBK Foundation 128= Tencent 128= Bridge Senior Living 128= Regent Park School of Music 128= Societe de l’assurance automobile du Quebec 128= Santander 133 Docomony 134 Setapp 135 Whatsapp 136= Relate 136= Red Wing Shoes 136= Innocence en Danger 136= Columbia Journalism Review 136= Raoni Institute 136= Saudi Telecom Company 136= Le Chocolat des Francais 143= The Times of India News Paper 143= Monash University 143= Neste Oyj 146= Lion Breweries 146= Donner Sang Compter 146= Playstation 146= DocMorris Apotheke 146= Home Centre 146= Swim Ireland 152= Sushi Sei 152= Canal+ 154= Covenant House 154= The United Nations 154= Huggies 154= Hype Magazine & Tears Foundation 154= Terms Against Bullying 154= Brawl Stars 154= Fondation De France 161= ABAAD Resource Centre For Gender Equality 161= Amnesty International 161= The Red Cross UK 161= Women In Film 161= Pepsico 161= Apotek Hjartat 161= ITC Savlon 168= Bombay Sapphire Gin 168= Braun 168= Mars 168= Chief 168= Mobily 168= Heetch 174= Harley-Davidson 174= Chicken Licken 174= Nissan 177= Audi 177= Central Office for Public Interest 177= State Farm 177= San Francisco Symphony 177= Pringles 177= Beco 177= League Against Cancer 177= Every Kiwi Vote Counts 185= Lebanese Army 185= Hjartebarnsfonden 185= HSBC 185= Foot Locker 185= AAMI Melbourne Australia 185= Global Women 185= RT News 185= IBM 185= Canon 194= Epic Games 194= Deliveroo 194= The Mohammed Bin Rashid Al Maktoum Global Initiatives 194= Riz Ahmed 194= Starburst 194= Aldi Discover which campaigns, agencies and brands have topped this year’s World Creative Rankings.

The 200 most-awarded advertisers of 2021 ranked

By Sam Bradley | Senior Reporter

More from Agency Business

Trending

Industry insights